Founded in 2018 in the heart of Switzerland, Norqain is an independent brand that embodies excellence and environmental sustainability. heir watches, made with 100% animal-cruelty free materials, are tailored for outdoor enthusiasts who seek innovative timepieces with distinctive designs.

With deep roots in the Swiss watchmaking industry, Norqain embraces three core values: “Independence, Freedom, Adventure. These values not only reflect the brand’s spirit but also serve as the names of its three precious collections. The Küffer family, renowned in the watchmaking sector, drives the brand’s established expertise as its owners. This familial heritage blends seamlessly with the collaboration of a watchmaking legend, Jean-Claude Biver, who provides counsel to NORQAIN’s board of directors.

Norqain’s mission is bold and ambitious: to spread the passion for mechanical watches in an era dominated by digitalization and smartwatches. L’obiettivo è portare gli orologi Swiss Made al polso dei giovani, condividendo la stessa visione di Jean-Claude Biver. In an increasingly technological world, Norqain aims to revive the allure of traditional craftsmanship and Swiss mastery, providing an authentic and fulfilling experience for watch enthusiasts of all ages.