Founded in 2018 in the heart of Switzerland, Norqain is an independent brand that embodies excellence and environmental sustainability. heir watches, made with 100% animal-cruelty free materials, are tailored for outdoor enthusiasts who seek innovative timepieces with distinctive designs.

With deep roots in the Swiss watchmaking industry, Norqain embraces three core values: “Independence, Freedom, Adventure.” These values not only reflect the brand’s spirit but also serve as the names of its three precious collections. The Küffer family, renowned in the watchmaking sector, drives the brand’s established expertise as its owners. This familial heritage blends seamlessly with the collaboration of a watchmaking legend, Jean-Claude Biver, who provides counsel to NORQAIN‘s board of directors.

Norqain’s mission is bold and ambitious: to spread the passion for mechanical watches in an era dominated by digitalization and smartwatches. L’obiettivo è portare gli orologi Swiss Made al polso dei giovani, condividendo la stessa visione di Jean-Claude Biver. In an increasingly technological world, Norqain aims to revive the allure of traditional craftsmanship and Swiss mastery, providing an authentic and fulfilling experience for watch enthusiasts of all ages.

Customize your NORQAIN watch: The Wild ONE of 1 arrives at Villini in Trieste!

NORQAIN Presents a World Premiere: The Wild ONE of 1, a Luxurious Mechanical Watch with 3.5 Million Customization Options

Thanks to the new 3D configurator available at Villini La Gioielleria in Trieste, watch enthusiasts can finally create a tailor-made timepiece, selecting every detail through 11 customization steps.

With an 18K red or white gold case as the foundation, which houses a chronometer-certified movement, you can choose between the Kenissi manufacture calibre and two skeletonised Sellita movements. It is protected by a shock-absorbing rubber structure, available in 12 colours and enclosed in a titanium container, ensuring maximum durability.

The design continues with a selection of 18 dials, both closed and skeletonised, 7 types of hands, 4 case backs in high-performance NORTEQ® material, and the distinctive NORQAIN side plaque, available in 18K gold or NORTEQ®, customizable with unique engravings. The cruelty-free rubber strap completes the watch, available in 12 colors, with the option to match the buckle to the side plaque

For an exclusive final touch, the sapphire crystal case back can be personalized with an image, logo, or text, making each Wild ONE of 1 a truly unique piece, designed to be passed down from generation to generation.

Developed over two years in collaboration with Switzerland’s finest suppliers, this project marks a groundbreaking moment in the luxury watch industry, giving customers total control over the creation of their timepiece—without compromising on quality or delivery times. Thanks to an innovative production process, the Wild ONE of 1 is crafted in just three months, with a starting price of €15,560.

Each watch is delivered in a refined NORQAIN case, accompanied by a bottle of Zermatt Gin and two NORQAIN-branded glasses, offering an experience that celebrates luxury, excellence, and independent spirit.

Come discover the 3D configurator at Villini La Gioielleria in Trieste and start creating your Wild ONE of 1—a one-of-a-kind timepiece, made to tell your story.